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Be the logo






concept 18
by CCPT



A closed geometric shape — like a circle or a triangle — instantly defines two spaces: the area it encloses and everything outside of it (the inverse shape).

When you limit the inverse shape to the domain of a t-shirt, it becomes the shirt itself with the shape cut out.

In an unexpected plot twist, the original shape now reveals your skin. You become your own brand, and the logo is you.

Get Out of Shape as Available in the boutique.